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* YouTube winning the rights to the NFL Sunday Ticket subscription could help "accelerate" subscriber growth for YouTube TV, YouTube TV has roughly 5M subscribers - including trial users - but adding the NFL package could boost that figure.<ref>https://seekingalpha.com/news/3920290-youtube-getting-nfl-sunday-ticket-could-accelerate-subscriber-growth-citi-says</ref> | * YouTube winning the rights to the NFL Sunday Ticket subscription could help "accelerate" subscriber growth for YouTube TV, YouTube TV has roughly 5M subscribers - including trial users - but adding the NFL package could boost that figure.<ref>https://seekingalpha.com/news/3920290-youtube-getting-nfl-sunday-ticket-could-accelerate-subscriber-growth-citi-says</ref> | ||
* Google is gearing up to equip YouTube with a search engine capability, Google is testing the new feature in the Unites States and India.<ref>https://finance.yahoo.com/news/alphabet-googl-strengthen-youtube-search-155403230.html</ref> | * Google is gearing up to equip YouTube with a search engine capability, Google is testing the new feature in the Unites States and India.<ref>https://finance.yahoo.com/news/alphabet-googl-strengthen-youtube-search-155403230.html</ref> | ||
=== Tinuiti ads report<ref>https://investmentwiki.mywikis.eu/wiki/Alphabet:Quarterly_Results/2022_Q4?veaction=edit§ion=5</ref> === | |||
* In Q4 2022, average search ad CPC was up just 2% Y/Y. With Google search ad clicks up 8% in Q4, search spending increased 10% Y/Y, down from 15% growth a quarter earlier. | |||
=== Lawsuits === | === Lawsuits === |