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Alphabet:Quarterly Results/2022 Q4: Difference between revisions
Alphabet:Quarterly Results/2022 Q4 (view source)
Revision as of 23:27, 1 February 2023
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* In Q4 2022, average search ad CPC was up just 2% Y/Y. With Google search ad clicks up 8% in Q4, search spending increased 10% Y/Y, down from 15% growth a quarter earlier. | * In Q4 2022, average search ad CPC was up just 2% Y/Y. With Google search ad clicks up 8% in Q4, search spending increased 10% Y/Y, down from 15% growth a quarter earlier. | ||
* Spending on Google search text ads was up 9% in Q4 2022, down from 13% growth a quarter earlier | |||
* Spending on Google Shopping ads, including listings from Performance Max campaigns, was up 12% YY in Q4 2022, down from 19% a quarter earlier | |||
=== Lawsuits === | === Lawsuits === | ||