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Alphabet:Quarterly Results/2022 Q4 (view source)

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* Microsoft and OpenAI extend partnership, focused on enhanced Azure cloud functionalities. <ref>https://blogs.microsoft.com/blog/2023/01/23/microsoftandopenaiextendpartnership/</ref>
* Microsoft and OpenAI extend partnership, focused on enhanced Azure cloud functionalities. <ref>https://blogs.microsoft.com/blog/2023/01/23/microsoftandopenaiextendpartnership/</ref>
* Microsoft is reportedly building a version of Bing that uses the tech behind ChatGPT, Microsoft could launch the version of Bing as soon as March. <ref>https://seekingalpha.com/news/3921876-microsoft-reportedly-building-version-of-bing-that-uses-chatgpt</ref>
* Microsoft is reportedly building a version of Bing that uses the tech behind ChatGPT, Microsoft could launch the version of Bing as soon as March. <ref>https://seekingalpha.com/news/3921876-microsoft-reportedly-building-version-of-bing-that-uses-chatgpt</ref>
=== Tinuiti ads report<ref>https://investmentwiki.mywikis.eu/wiki/Alphabet:Quarterly_Results/2022_Q4?veaction=edit&section=5</ref> ===
* In Q4 2022, average search ad CPC was up just 2% Y/Y. With Google search ad clicks up 8% in Q4, search spending increased 10% Y/Y, down from 15% growth a quarter earlier.
* Spending on Google search text ads was up 9% in Q4 2022, down from 13% growth a quarter earlier
* Spending on Google Shopping ads, including listings from Performance Max campaigns, was up 12% YY in Q4 2022, down from 19% a quarter earlier


=== Youtube developments ===
=== Youtube developments ===
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* YouTube winning the rights to the NFL Sunday Ticket subscription could help "accelerate" subscriber growth for YouTube TV, YouTube TV has roughly 5M subscribers - including trial users - but adding the NFL package could boost that figure.<ref>https://seekingalpha.com/news/3920290-youtube-getting-nfl-sunday-ticket-could-accelerate-subscriber-growth-citi-says</ref>
* YouTube winning the rights to the NFL Sunday Ticket subscription could help "accelerate" subscriber growth for YouTube TV, YouTube TV has roughly 5M subscribers - including trial users - but adding the NFL package could boost that figure.<ref>https://seekingalpha.com/news/3920290-youtube-getting-nfl-sunday-ticket-could-accelerate-subscriber-growth-citi-says</ref>
* Google is gearing up to equip YouTube with a search engine capability, Google is testing the new feature in the Unites States and India.<ref>https://finance.yahoo.com/news/alphabet-googl-strengthen-youtube-search-155403230.html</ref>
* Google is gearing up to equip YouTube with a search engine capability, Google is testing the new feature in the Unites States and India.<ref>https://finance.yahoo.com/news/alphabet-googl-strengthen-youtube-search-155403230.html</ref>
=== Tinuiti ads report<ref>https://investmentwiki.mywikis.eu/wiki/Alphabet:Quarterly_Results/2022_Q4?veaction=edit&section=5</ref> ===
* In Q4 2022, average search ad CPC was up just 2% Y/Y. With Google search ad clicks up 8% in Q4, search spending increased 10% Y/Y, down from 15% growth a quarter earlier.
* Spending on Google search text ads was up 9% in Q4 2022, down from 13% growth a quarter earlier
* Spending on Google Shopping ads, including listings from Performance Max campaigns, was up 12% YY in Q4 2022, down from 19% a quarter earlier


=== Lawsuits ===
=== Lawsuits ===
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