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Advertising Industry: Difference between revisions
→Zenith Forecast
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==== June 2022 ==== | ==== June 2022 ==== | ||
* The global advertising market will continue to maintain its resilience and Zenith '''forecasts a 4.4% growth in global advertising expenditure for 2023''' | * The global advertising market will continue to maintain its resilience and Zenith '''forecasts a 4.4% growth in global advertising expenditure for 2023'''<ref>https://www.zenithmedia.com/zenith-reports-a-consistent-global-ad-market-with-4-4-growth/</ref> | ||
* Global adspend growth is expected to accelerate '''6.9% in 2024 and 4.8% in 2025''' to account for nearly $1 trillion in advertising spending in 2025. | * Global adspend growth is expected to accelerate '''6.9% in 2024 and 4.8% in 2025''' to account for nearly $1 trillion in advertising spending in 2025. | ||
* '''North America''' is expected to continue to provide the biggest contribution to advertising growth between 2023 and 2025 with adspend growing US $53 billion – representing 41% of total adspend during the period. A healthy growth of '''4.3% is expected in 2023 and Zenith forecasts advertising expenditure will then jump to 9.8% in 2024 thanks to the Presidential election and the Olympics.''' | * '''North America''' is expected to continue to provide the biggest contribution to advertising growth between 2023 and 2025 with adspend growing US $53 billion – representing 41% of total adspend during the period. A healthy growth of '''4.3% is expected in 2023 and Zenith forecasts advertising expenditure will then jump to 9.8% in 2024 thanks to the Presidential election and the Olympics.''' | ||