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Advertising Industry: Difference between revisions
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* '''Social spend is forecast to grow by a 12.8% three-year CAGR''', driven by new platforms, social commerce, and the popularity of short-form video content across platforms such as TikTok and Instagram Reels | * '''Social spend is forecast to grow by a 12.8% three-year CAGR''', driven by new platforms, social commerce, and the popularity of short-form video content across platforms such as TikTok and Instagram Reels | ||
* '''Programmatic is expected to grow at a 11.0% three-year CAGR to reach a forecast 76% share of digital spend in 2025''', a year-by-year analysis reveals its growth will slow (14.4% in 2023, 9.2% in 2024, 9.5% in 2025). | * '''Programmatic is expected to grow at a 11.0% three-year CAGR to reach a forecast 76% share of digital spend in 2025''', a year-by-year analysis reveals its growth will slow (14.4% in 2023, 9.2% in 2024, 9.5% in 2025). | ||
* Traditional radio is projected to decrease by 0.1% in 2023 whilst '''online radio growth is forecast at 3.6%.''' | |||
=== Zenith Forecast === | === Zenith Forecast === | ||