Automotive Industry: Major Players: Difference between revisions

Automotive Industry: Major Players (view source)

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 * As of 2022, BMW had a global market share of 4% while Mercedes-Benz had a market share of 3%<ref name=":30">https://www.investmentwiki.org/wiki/Automotive_Industry:_Current_State_of_EV_Sales</ref>.
 * Volkswagen had a market share of around 8%<ref name=":30" />.
+=== BMW and Mercedes-Benz CEO performance ===
+==== Oliver Zipse, BMW CEO ====
+* Zipse was appointed as CEO on 16 August 2019, replacing Harald Krüger who decided not to seek a second term<ref name=":36">https://www.press.bmwgroup.com/global/article/detail/T0298910EN/oliver-zipse-appointed-new-chairman-of-the-board-of-management-of-bmw-ag</ref>.
+* Prior to his appointment, Zipse was a member of the management board of BMW AG since 2015 and was responsible for the product division<ref name=":36" />.
+* Zipse joined BMW in 1991 as a trainee<ref name=":36" />.
+* He held management positions including, Managing Director Plant Oxford and Senior Vice President Corporate Planning and Product Strategy<ref name=":36" />.
+* Bloomberg noted in an article that his steelness and conviction probably got him the top position<ref name=":37">https://www.bloomberg.com/news/articles/2019-07-18/bmw-s-board-is-poised-to-name-production-chief-zipse-as-new-ceo</ref>.
+* He became CEO at a time when the company was searching for direction as it transitions to EVs. <ref name=":37" />
+* Zipse has been described as confident with great persuasion skills<ref name=":37" />.
+* When he was head of product division, he delivered a record product rollout designed to provide profits needed to transition to EVs and self-driving cars<ref name=":37" />.
+* It has been a tradition for BMW to appoint former head of product division as CEO<ref name=":37" />.
+* Prior to his appointment as CEO, Zipse was not known outside BMW<ref name=":37" />.
+* '''As head of production, he championed a manufacturing system that involves producing electric, hybrid and conventional vehicles on the same line to increase flexibility amid uncertain demand'''<ref name=":37" />'''. The model was efficient making him the top-pick for CEO position'''<ref>https://www.financialexpress.com/auto/car-news/bmw-appoints-oliver-zipse-as-new-ceo-to-regain-lost-ground-in-ev-and-sales-race/1649556/</ref>'''.'''
+* '''His efficient manufacturing network expanded under his watch in China, US and Hungary, helping BMW achieve very high profit margins'''<ref>https://www.carscoops.com/2019/07/bmw-appoints-oliver-zipse-as-its-new-chairman/</ref>'''.'''
+* He holds a mechanical engineering degree from Technical University Darmstadt<ref name=":37" />.
+* His main challlenge after becoming CEO was to unite BMW's fractious leadership on future partnerships<ref name=":37" />.
+* As head of production, he advocated in-house component production to preserve the company's workforce<ref name=":38">https://www.autocarindia.com/car-news/bmw-appoints-oliver-zipse-as-new-ceo-413537#:~:text=Oliver%20Zipse%20has%20been%20one,replaces%20Harald%20Kruger%20as%20CEO.&text=BMW%20has%20appointed%20Oliver%20Zipse,replacing%20outgoing%20boss%20Harald%20Kr%C3%BCger.</ref>.
+* As managing director of Oxford plant from 2007 to 2008, he oversaw increased robotisation of the plant's production line and significant increase in export sales<ref name=":38" />.
+* His successor was blamed for neglecting BMW's electric push<ref name=":38" />.
 == References ==