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Return: [[Sixt]] | [[Company News]] | Return: [[Sixt]] | [[Company News]] | ||
September 27, 2023: Sixt acquires a single-digit stake in Blackbane, a chauffeur service provider headquartered in Berlin. The stake was part of Blackpane's financing round valued at less than 34 million euros. Blackbane's rates are 20 to 30% hire than those charged by taxi service providers. Founded in 2011, Blackpane is present in 50 countries, has 20,000 drivers in its payroll and generated 200 million euros in 2022. With the partnership, Sixt wants to expand more into the U.S market where Blackpane wants to grow by around 50% next year<ref>https://www.handelsblatt.com/unternehmen/industrie/mobilitaetsdienste-sixt-beteiligt-sich-an-blacklane/29411124.html</ref>. | October 5, 2023: Sixt also entered into '''a three-year partnership deal with Chicago Bulls''', one of NBA teams. The company will have access to branded spaces that are visible to the arena and television audience during Chicago Bulls home games. Additionally, Sixt will Chicago bulls logo for promotion activities in the Chicago area. Sixt will also be able to offer Chicago Bulls jersey to select fans during the team's game on March 1. Sixt did not disclose the amount of money put into the partnership<ref>https://about.sixt.com/en/sixt-announces-multi-year-partnership-with-chicago-bulls/</ref>. | ||
October 5, 2023: Sixt '''partners with Los Angeles Lakers''', one of NBA teams, in an effort to boost its brand awareness in Los Angeles and United States. During the team's basketball events, Sixt will have branded spaces that are visible within the arena, on court and on television broadcasts. For instance, Sixt will feature in prime areas such as the Lakers Player Tunnel. Sixt will also feature on Los Angeles Lakers social media posts. Los Angeles Lakers has over 70 million global followers in its channels. The partnership will last for three years. Sixt did not disclose the amount of money paid for the partnership<ref>https://about.sixt.com/en/sixt-announces-multi-year-global-partnership-with-iconic-los-angeles-lakers/</ref>. | |||
September 27, 2023: Sixt acquires '''a single-digit stake in Blackbane''', a chauffeur service provider headquartered in Berlin. The stake was part of Blackpane's financing round valued at less than 34 million euros. Blackbane's rates are 20 to 30% hire than those charged by taxi service providers. Founded in 2011, Blackpane is present in 50 countries, has 20,000 drivers in its payroll and generated 200 million euros in 2022. With the partnership, Sixt wants to expand more into the U.S market where Blackpane wants to grow by around 50% next year<ref>https://www.handelsblatt.com/unternehmen/industrie/mobilitaetsdienste-sixt-beteiligt-sich-an-blacklane/29411124.html</ref>. | |||
== References == | == References == | ||