Meta Platforms:Regulatory Environment: Difference between revisions

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 === October, 2023 ===
+October 30, 2023: Meta introduces an ad-free subscription plan for Facebook and Instagram users in the EU, European Economic Area and Switzerland in order to comply with EU regulations on personalized ads. The subscription will cost 9.99 euros per month for web users and 12.99 euros per month for iOS and Android users and will apply to all linked Facebook and Instagram accounts in a user’s Accounts Center until March 1, 2024. From March 1, 2024, web will attract an additional fee of 6 euros per month while iOS and Android will charge an additional 8 euros each month for each additional account listed in a user’s Account Center. Meta said the Court of Justice of the European Union (CJEU) recognises that a subscription model like this is a valid form of consent for personalized ads. Meta said this subscription model was factored into its most recent business outlook and guidance<ref>https://about.fb.com/news/2023/10/facebook-and-instagram-to-offer-subscription-for-no-ads-in-europe/</ref>. “Acting in consultation with its fellow European supervisory authorities, the DPC has been engaged in a detailed regulatory assessment of the consent-based model since it was first proposed by Meta in July. That exercise is being led by the DPC, reflecting its position as Lead Supervisory Authority for Facebook and Instagram in Europe. The exercise has not yet concluded, and no findings have been made to date. It is due to be completed shortly, at which point the DPC will notify Meta if it considers that the manner in which its new user offerings are to be implemented is compatible with Meta’s obligations under GDPR,” Ireland’s Data Protection Commission (DPC) told Techcrunch<ref>https://techcrunch.com/2023/10/30/meta-ad-free-sub-eu/</ref>.
 October 3, 2023: Meta Platforms wants to charge European users $10.50 a month to use Instagram or Facebook free of ads on desktop and roughly $17 to use both accounts, that's according to the Wall Street Journal. On mobile devices, the company plans to charge around €13 to use either ad-free Facebook or Instagram. The mobile phone plan will factor in Apple's commissions. The Wall Street Journal said Meta detailed the plan to European regulators in September. Meta wants to roll out the plan in the coming months. The New York Times reported last month that Meta was considering coming up with the plan, but had not given the pricing as well as the timeline. Meta spokesperson said Meta believes in “free services which are supported by personalized ads” but looking for “options to ensure we comply with evolving regulatory requirements.” Ireland’s Data Protection Commission as well as the European Commission has not responded to the claims<ref>https://www.wsj.com/tech/meta-floats-charging-14-a-month-for-ad-free-instagram-or-facebook-5dbaf4d5?siteid=yhoof2</ref>. Europe accounted for 22% of Meta's revenue in 2022<ref>https://d18rn0p25nwr6d.cloudfront.net/CIK-0001326801/e574646c-c642-42d9-9229-3892b13aabfb.pdf (page 100)</ref>.