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Meta Platforms:Regulatory Environment: Difference between revisions
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=== October, 2023 === | === October, 2023 === | ||
November 1, 2023: The European data protection regulators have approved a Europe-wide ban on the use of personal data of Facebook and Instagram users for targetted advertising. Greet Gysen, spokeswoman for the European Data Protection Board told Bloomberg that the Ireland’s Data Protection Commission now has two weeks to “impose a ban on the processing of personal data for behavioral advertising on the legal bases of contract and legitimate interest.” Meta said in a statement that the EDPB has been aware of its subscription model for weeks and that they have been engaged with them to arrive at mutually beneficial agreement but the ban “unjustifiably ignores that careful and robust regulatory process.” Ireland’s Data Protection Commission said its main focus now is to conclude “its detailed assessment of the consent-model.” The ban extends that imposed by Norway on Meta Pltaforms in November. | |||
October 30, 2023: Meta introduces an ad-free subscription plan for Facebook and Instagram users in the EU, European Economic Area and Switzerland in order to comply with EU regulations on personalized ads. The subscription will cost 9.99 euros per month for web users and 12.99 euros per month for iOS and Android users and will apply to all linked Facebook and Instagram accounts in a user’s Accounts Center until March 1, 2024. From March 1, 2024, web will attract an additional fee of 6 euros per month while iOS and Android will charge an additional 8 euros each month for each additional account listed in a user’s Account Center. Meta said the Court of Justice of the European Union (CJEU) recognises that a subscription model like this is a valid form of consent for personalized ads. Meta said this subscription model was factored into its most recent business outlook and guidance<ref>https://about.fb.com/news/2023/10/facebook-and-instagram-to-offer-subscription-for-no-ads-in-europe/</ref>. “Acting in consultation with its fellow European supervisory authorities, the DPC has been engaged in a detailed regulatory assessment of the consent-based model since it was first proposed by Meta in July. That exercise is being led by the DPC, reflecting its position as Lead Supervisory Authority for Facebook and Instagram in Europe. The exercise has not yet concluded, and no findings have been made to date. It is due to be completed shortly, at which point the DPC will notify Meta if it considers that the manner in which its new user offerings are to be implemented is compatible with Meta’s obligations under GDPR,” Ireland’s Data Protection Commission (DPC) told Techcrunch<ref>https://techcrunch.com/2023/10/30/meta-ad-free-sub-eu/</ref>. | October 30, 2023: Meta introduces an ad-free subscription plan for Facebook and Instagram users in the EU, European Economic Area and Switzerland in order to comply with EU regulations on personalized ads. The subscription will cost 9.99 euros per month for web users and 12.99 euros per month for iOS and Android users and will apply to all linked Facebook and Instagram accounts in a user’s Accounts Center until March 1, 2024. From March 1, 2024, web will attract an additional fee of 6 euros per month while iOS and Android will charge an additional 8 euros each month for each additional account listed in a user’s Account Center. Meta said the Court of Justice of the European Union (CJEU) recognises that a subscription model like this is a valid form of consent for personalized ads. Meta said this subscription model was factored into its most recent business outlook and guidance<ref>https://about.fb.com/news/2023/10/facebook-and-instagram-to-offer-subscription-for-no-ads-in-europe/</ref>. “Acting in consultation with its fellow European supervisory authorities, the DPC has been engaged in a detailed regulatory assessment of the consent-based model since it was first proposed by Meta in July. That exercise is being led by the DPC, reflecting its position as Lead Supervisory Authority for Facebook and Instagram in Europe. The exercise has not yet concluded, and no findings have been made to date. It is due to be completed shortly, at which point the DPC will notify Meta if it considers that the manner in which its new user offerings are to be implemented is compatible with Meta’s obligations under GDPR,” Ireland’s Data Protection Commission (DPC) told Techcrunch<ref>https://techcrunch.com/2023/10/30/meta-ad-free-sub-eu/</ref>. | ||