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Advertising Industry: Difference between revisions
→Advertising behavior during a recession
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=== 2008 Company Comparison === | |||
{| class="wikitable" | |||
|+ | |||
!Company | |||
! colspan="2" |Revenue | |||
! colspan="2" |EPS | |||
!Comments | |||
|- | |||
! | |||
!2008 | |||
!2009 | |||
!2008 | |||
!2009 | |||
! | |||
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|WPP<ref>https://www.wpp.com/-/media/project/wpp/files/imported-reports/2009/ar09_complete.pdf</ref> | |||
|7,476.9 | |||
|8,684.3 | |||
|37.6p | |||
|35.3p | |||
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* Pressure continued on the Group’s Advertising and Media Investment Management businesses, although the pressure seen by Media Investment Management in quarters two and three eased significantly in the final quarter. | |||
* The pressure continued on the Group’s Advertising and Media Investment Management businesses, with clients continuing to seek greater and greater effectiveness and efficiencies, in markets where there is little inflation and, as a result, little pricing power and an over-supply of old and new media inventory. | |||
* In constant currencies, Advertising and Media Investment Management revenues fell by 8.6%, with like-for-like revenues down almost the same at 8.5%. Although cost actions were taken by the year end, the impact of revenue declines resulted in the combined annual operating margin of this sector falling by over 3.0 margin points. | |||
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== References == | == References == | ||