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Advertising Industry: Difference between revisions
→2008 Company Comparison
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! colspan="2" |Revenue | ! colspan="2" |Revenue | ||
! colspan="2" |EPS | ! colspan="2" |EPS | ||
!Comments | ! colspan="2" |Margin | ||
!Comments 2009 | |||
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!2008 | |||
!2009 | |||
!2008 | !2008 | ||
!2009 | !2009 | ||
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|37.6p | |37.6p | ||
|35.3p | |35.3p | ||
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* Pressure continued on the Group’s Advertising and Media Investment Management businesses, although the pressure seen by Media Investment Management in quarters two and three eased significantly in the final quarter. | * Pressure continued on the Group’s Advertising and Media Investment Management businesses, although the pressure seen by Media Investment Management in quarters two and three eased significantly in the final quarter. | ||
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* In constant currencies, Advertising and Media Investment Management revenues fell by 8.6%, with like-for-like revenues down almost the same at 8.5%. Although cost actions were taken by the year end, the impact of revenue declines resulted in the combined annual operating margin of this sector falling by over 3.0 margin points. | * In constant currencies, Advertising and Media Investment Management revenues fell by 8.6%, with like-for-like revenues down almost the same at 8.5%. Although cost actions were taken by the year end, the impact of revenue declines resulted in the combined annual operating margin of this sector falling by over 3.0 margin points. | ||
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|Publicis<ref>https://www.publicisgroupe.com/sites/default/files/press-release/20100217_Annual_Results_2009_final.pdf</ref> | |||
|4,704 | |||
|4,524 | |||
|2.12 | |||
|1.90 | |||
|16.7% | |||
|15.0% | |||
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* As expected, after the advertising market reached its low point in 2009 during the summer, the decline, which had been gathering pace since mid-2008, began to slow, and then stopped. The fourth quarter brought an improvement, confirming the first signs of recovery. | |||
* While the market overall was down by 12% to 14%, Publicis managed to limit the decrease to 6.5%, thereby gaining market share. Tight control over our costs and headcount; services with added value; these are some of the reasons why we were able to achieve an operating margin which remains one of the highest on the market despite the crisis. | |||
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