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Advertising Industry: Difference between revisions
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[[File:Screenshot 2024-01-04 192603.png|alt=|center|thumb|511x511px|https://techcrunch.com/2010/03/17/advertising-expenditures-2009/]] | [[File:Screenshot 2024-01-04 192603.png|alt=|center|thumb|511x511px|https://techcrunch.com/2010/03/17/advertising-expenditures-2009/]] | ||
2. U.S. ad spending declined nine percent in 2009, according to preliminary figures released today by The Nielsen Company. Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters of negative growth in the ad industry<blockquote>“Fourth quarter ad spending was down just two percent year-over-year, and that helped soften the full-year decline,” said Terrie Brennan, senior VP for new business development at The Nielsen Company. “In fact, most of the top advertisers showed increased spending late in the year. These are encouraging signs for an ad market that’s still trying to stop the bleeding.”</blockquote> | 2. U.S. ad spending declined nine percent in 2009, according to preliminary figures released today by The Nielsen Company. Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters of negative growth in the ad industry<ref>https://www.nielsen.com/wp-content/uploads/sites/2/2019/04/2009-Year-End-Ad-Spend-Press-Release.pdf</ref> | ||
There was some notable activity among product categories outside the top 10. Investment Services not only saw ad spending fall 14% to $1.3 billion in 2009, but the category also had about 1000 fewer advertisers in 2009 compared to 2008. On the other hand, spending by web-based advertisers climbed 32% to $1.1 billion, paced by dramatic spending increases by Hulu and Bing.<blockquote>“Fourth quarter ad spending was down just two percent year-over-year, and that helped soften the full-year decline,” said Terrie Brennan, senior VP for new business development at The Nielsen Company. “In fact, most of the top advertisers showed increased spending late in the year. These are encouraging signs for an ad market that’s still trying to stop the bleeding.”</blockquote> | |||
[[File:Screenshot 2024-01-04 193459.png|center|thumb|553x553px|https://www.nielsen.com/wp-content/uploads/sites/2/2019/04/2009-Year-End-Ad-Spend-Press-Release.pdf]] | |||
[[File:Screenshot 2024-01-04 193508.png|center|thumb|602x602px|https://www.nielsen.com/wp-content/uploads/sites/2/2019/04/2009-Year-End-Ad-Spend-Press-Release.pdf]] | |||
== References == | == References == | ||