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Advertising Industry: Difference between revisions
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=== Tinuiti === | === Tinuiti === | ||
==== Q4 2023 ==== | |||
{| class="wikitable" | |||
!Y/Y Growth<ref name=":1" /> | |||
!'''Ad Spend''' | |||
!'''CPM/CPC''' | |||
!'''Impressions/Clicks'''<ref name=":0" /> | |||
|- | |||
|Meta | |||
|13% | |||
| -3% | |||
|16% | |||
|- | |||
|''Fecebook'' | |||
|8% | |||
| -5% | |||
|14% | |||
|- | |||
|''Instagram'' | |||
|27% | |||
| 2% | |||
|24% | |||
|- | |||
|TikTok | |||
|64% | |||
| 14% | |||
|44% | |||
|- | |||
|Google | |||
|17% | |||
|9% | |||
|8% | |||
|- | |||
|Amazon | |||
|17% | |||
|19% | |||
| -2% | |||
|- | |||
|Walmart | |||
|62% | |||
| 34% | |||
|21% | |||
|} | |||
==== Q3 2023 ==== | ==== Q3 2023 ==== | ||
{| class="wikitable" | {| class="wikitable" | ||
!Y/Y Growth<ref>https://drive.google.com/file/d/ | !Y/Y Growth<ref name=":1">https://drive.google.com/file/d/1dZ1kFgBmP-B16_EBlikJUSciXDfGmEa2/view</ref> | ||
!'''Ad Spend''' | !'''Ad Spend''' | ||
!'''CPM/CPC''' | !'''CPM/CPC''' | ||