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Startup Validation: Difference between revisions
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* Which % marketshare do you think you can obtain and hold longterm. Why? | * Which % marketshare do you think you can obtain and hold longterm. Why? | ||
* How do you market your product? How high are your Costumer acquisition costs and costumer lifetime value? | * How do you market your product? How high are your Costumer acquisition costs and costumer lifetime value? | ||
==== Roadmap ==== | ==== Roadmap ==== | ||
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== Competition == | == Competition == | ||
* What are your two biggest direct competitors and who are your two biggest indirect competitors? | ==== Competition ==== | ||
* What are your two biggest direct competitors and who are your two biggest indirect competitors? | |||
* Do you have an unfair/sustainable advantage over your competition? | * Do you have an unfair/sustainable advantage over your competition? | ||
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* In what… | * In what… | ||
== | ==== Moats ==== | ||
* | * What is the endgame in your market? How strong are network effects? How much consolidations are you expected to see? | ||
* Which types of moats are you hoping to build for your business? | |||
* What are power dynamics between different players in your market? | |||
* How are contracts structured generally speaking? | |||
== Financials == | |||
==== Revenue ==== | |||
* How much revenue did you generate so far? | |||
* How much realistic revenue can you generate within your current vertical? (marketsize) | |||
* What are you revenue growth projections? What kind of assumptions, targets, kpis did you set yourself? | |||
* What are you expansion plans beyond that? Which verticals are you going to tackle next? When will you tackle those verticals? | |||
* Do you know what your customer acquisition costs (CAC) and your customer lifetime (CLV) is | * Do you know what your customer acquisition costs (CAC) and your customer lifetime (CLV) is | ||
* | ==== Budgeting ==== | ||
* What costs over the last years/month (since inception)? | |||
* What is your current budgeting plan? If you are not cash flow positive do you know how long your cash will last before you need to cancel the project? e.g. 9m month run away cash. | |||
* How much money are you planning to raise? How are you planing to spend that cash? (budgeting plan) Are you planning (costly) investments in the near future? | |||
* How much runway will you have after closing your funding round? How much money are you planning to raise in your next round? | |||
* Checklist here (starting with "1. How to start Finance?"): | * Are you well prepared on the tax front (monthly payment of payroll tax, VAT) to avoid unexpected tax payments? What processes do you have in place for accounting/ tax and how automated are these? (Checklist here (starting with "1. How to start Finance?"): https://www.florianhuber.de/blog/know-your-numbers-finance-and-controlling-in-early-stage-startups/) | ||
== Investment == | == Investment == | ||