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Advertising Industry: Difference between revisions
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Do advertising agencies like Magna and Zenith have a positive bias? | Do advertising agencies like Magna and Zenith have a positive bias? | ||
=== Magna Forecast === | === Magna Forecast === | ||
==== June 2024 ==== | |||
'''Global Forecasts''' | |||
[[File:Table-3-Global-Ad-Forecast-for-2024.png|center|thumb|683x683px|https://magnaglobal.com/global-ad-forecast-june-2024-update/]] | |||
'''US Forecasts''' | |||
[[File:Table-1-US-Ad-Forecast.png|center|thumb|722x722px|https://magnaglobal.com/global-ad-forecast-june-2024-update/]] | |||
==== March 2024 ==== | ==== March 2024 ==== | ||
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[[File:Screenshot 2024-01-03 162449.png|center|thumb|722x722px|https://magnaglobal.com/digital-advertising-reaccelerated-in-2023-major-events-will-fuel-traditional-media-in-2024/]] | [[File:Screenshot 2024-01-03 162449.png|center|thumb|722x722px|https://magnaglobal.com/digital-advertising-reaccelerated-in-2023-major-events-will-fuel-traditional-media-in-2024/]] | ||
MAGNA’s “Global Ad Forecast” predicts that global media owners '''net advertising revenues (NAR) will reach $853 billion this year, +5.5%''' above the 2022 level, and will grow by +7.2% in 2024.<ref>https://magnaglobal.com/digital-advertising-reaccelerated-in-2023-major-events-will-fuel-traditional-media-in-2024/</ref> | MAGNA’s “Global Ad Forecast” predicts that global media owners '''net advertising revenues (NAR) will reach $853 billion this year, +5.5%''' above the 2022 level, and will grow by +7.2% in 2024.<ref>https://magnaglobal.com/digital-advertising-reaccelerated-in-2023-major-events-will-fuel-traditional-media-in-2024/</ref> | ||
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=== Dentsu Forecast === | === Dentsu Forecast === | ||
===== | ==== June 2024 ==== | ||
===== December 2023 ===== | |||
[[File:Share of global spend by channel.jpg|center|thumb|522x522px|https://info.dentsu.com/dentsuGlobalAdSpendForecasts_December2023]] | [[File:Share of global spend by channel.jpg|center|thumb|522x522px|https://info.dentsu.com/dentsuGlobalAdSpendForecasts_December2023]] | ||